L’Argus de la Presse helps the communication professionals in their watch, analyze, development and media follow-up work. It offers tools for a successful communication strategy, such as targeting and sharing with the influencers, or consulting the campaigns’ feedbacks through data visualization.
L’Argus de la Presse wanted to gather its four offers, that where displayed on different websites, on a unique platform in order to:
- Group the whole offer on the same appliance;
- Make the internal teams focus on an integrated offer instead of silos;
- Offer a complete and coherent 360° experience to clients.
METHODOLOGY AND OUTPUTS
The mission started with getting to know and appropiating the Argus de la Presse tools for our Designers, and then was structured around regular workshop meetings.
They allowed defining the platform’s typical users and the features associated, but also drafting of the MVP’s backlog (Minimum Viable Product). The key pages were then co-designed and formalized through detailed wireframes and functional specifications.
The result has been shared with the marketing and technical services during a final restitution workshop.
This scope definition phase gave to Argus team the possibility to set priorities in the features, establish a first perimeter (MVP), and split it into user stories to prepare the different iterations of the project. The new platform was then developed using the SCRUM methodology.